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Translating Strategy into Compelling Communications Programs
Harp Arora is an Alliance Partner and our Strategic Communications Advisor. She blends expertise in both marketing and employee communications to deliver integrated communication strategy and plans that are fully aligned with business objectives.
As the Director of Marketing Communications at a leading financial services firm, Harp worked closely with the senior leadership team to develop marketing communication strategy for all Canadian lines of business. Translating business objectives, customer knowledge and brand strategy into targeted communications programs, Harp received recognition throughout the industry for consistently launching innovative and influential promotional campaigns.
Proven Results in a Complex Business Environment
During a substantial merger in the industry, Harp was recruited to recover communication efforts for a major Canadian business unit. She rapidly transformed and integrated communication processes, planning, and implementation to restore the project's placement on the critical path and to re-align communication efforts with strategic imperatives. As a result, the delivery of timely, clear, and consistent communications in two languages prompted significant reductions in call centre volume and operational expenses.
Driving Internal Communication Capability
Harp is committed to helping organizations elevate communications capability. She collaborates with leadership teams to deliver relevant and practicable communications principles, processes, and tools that enhance performance and optimize employee engagement.
Harp holds an MBA from McMaster University and a BA in Psychology from the University of Waterloo. She is Principal of Sedona Communications, a full-service marketing and communications consulting firm. She is an active member of the International Association of Business Communicators and currently serves as the Director of Communications on her chapter's Board of Directors.
If you would like to talk to Harp Arora directly, please contact her at: